Shop of the year 2025

A Technical Masterpiece: Shop of the Year at Nová Spirála with a 360° Stage and Unique Scenography

The production of the prestigious Shop of the Year 2025 awards at Prague’s Nová Spirála pushed the boundaries of what modern event technology can achieve. Even the arrival of the guests was marked by an impressive light installation—a logo made of LED tubes that graphically linked the exterior with the venue's interior.

A pivotal moment in the preparations was the decision to use a daring 360° seating arrangement. Although the client initially requested this concept, they grew hesitant as the event approached. However, together with the stage designer, we managed to convince them that this solution was perfect for the space. The result exceeded all expectations, and the client was absolutely thrilled. It was a massive challenge for the entire crew, from the director to every technician, but our professionals handled it flawlessly.

The centerpiece of the evening was an unconventionally designed stage that fully utilized unique trapdoor technology for the dramatic revelation of performing artists. The scene's dynamic energy was further enhanced by two separate stages and high-end LED walls, between which the host moved fluidly. This comprehensive event technical production created a scenography that proved that top-tier event technical equipment and the ability to master atypical spaces are the keys to success for high-profile media projects.