At the important professional event Innovation Week 2025 (held on October 9–10, 2025 at the ČSOB campus), we, together with our client Smart Production s.r.o., created an installation that attracted attention not only visually, but also with its construction concept.
It is a tube composed of LED panels - both inside and out. The reflective floor and ceiling, together with the internal glossy surfaces, created the effect of an "endless tunnel", which seamlessly connected the presentation space with the brand.
Thanks to this design, the brand gained a unique space at the event that combined technology and emotion, and offered participants an experience that went beyond the usual exhibition stands.

The installation thus fit perfectly into the atmosphere of InnovationWeek2025 - an event focused on technology, innovation and the wisdom of business. The event brought originality, comfort and strong branding and reminded us that in the space of a possible brand presentation, it is no longer possible to "just display" it, but to create an environment that interacts, inspires and is remembered.