The PRESS PLAY FOR COLOR event was colorful, creative, lively, and unique not only through personal or virtual participation - through the social networks TikTok or Instagram.
A total of 10 countries were represented by one TikTok beauty influencer who created a creative makeup look and one artist who created a creative piece. Artist Tereza Kovandová and influencer Natálie Hefnerová performed for the Czech Republic. A dmLIVE live broadcast also took place during the event.