New Mazda 3 Unveiled

World-Class Technical Event Production for the Mazda 3 Launch

The unveiling of the new Mazda model was a world-class project that met the demands of challenging events. The event, which combined Japanese craftsmanship and culture with modern event technology, was attended by journalists representing 80 global media outlets and figures from the automotive world. Our complete technical production utilized the ingenuity of our architects: they suspended a cube from the structure of the Vinohradský Pavilion, featuring cutting-edge display technology—specifically a P3.9 mm LED wall—at its front. The MAZDA 3 car was cleverly concealed inside the cube. Using Cyberhoist motors, the entire cube was lifted, allowing attendees to begin discovering the new Mazda model. The entire atmosphere was enhanced by premium sound and a light show. Given the international attendance, the technical support for events also included interpreting equipment comprising 5 interpreting booths, allowing for interpretation into a total of 6 languages. This event won 3rd place in the Czech Event Association's national competition for 2018 in the category 1A for B2B relations support.